Goodordering is a small independent company run out of a flat on top of a bike shop in Hackney, East London. In 2012 the cycling boom really took off. All sorts of fashionable people joined the revolution, but what lagged behind was the accessories. Identifying a gap in the market for colourful, unisex bike bags, Goodordering was born. The first range was inspired by Japanese school bags and 80s retro travel bags. 70s and 80s references also give the bags a touch of nostalgia.