We're excited to share a preview of the impending Bobo Choses new Spring Summer 2018 collection, Neverending Summer, with you all.
This season's theme is based on the inspirational primatologist, ethologist, anthropologist, Jane Goodhall.
As a child, Jane Goodall was gifted with a chimpanzee cuddly toy which she named Jubilee. Her love for it was the beginning of her love for animals.
At age four, curious Jane wondered, 'Where did eggs come from?'. She and Jubilee snuck into the henhouse and hid all day long until they observed the miracle. She grew up and her curiosity led her to Gombe, Africa, where she spent her life watching and learning about chimpanzees.
Bobo Choses Spring Summer 2018 collection Neverending Summer is inspired by Goodall’s life and the never-ending curiosity of children who love to ask questions. How many questions can you fit into a neverending summer’s day?
The sustainability behind the collection is considered and they are also part of ECAP (European Clothing Action Plan), a project that focuses on the clothing supply chain specically to reduce waste and to bring about effective waste recovery. They are also cooperating with Made by, the label of sustainably produced fashion, on our way towards achieving the collective enviromental reduction targets. Bobo Choses latest collection will comprise of 60% organic cotton and 100% locally made.
Bobo Choses’ team works passionately to create innovative and fun worlds for children. The creative department is led by Adriana Esperalba, founder and creative director of the company. Each collection tells a story that they publish as a children’s book, making clothes special and meaningful. Bobo Choses love hand-illustrated prints that go along with carefully selected colours and fabrics in comfortable shapes.
Bobo Choses speaks the language of children with core values of creativity, passion, honesty and a sense of humour.
The collection will launch soon at Annual Store so stay tuned...